- Creating Professional Marketing Materials
Designed for you and your agents.
Shows agents how to create and personalize professional marketing pieces such as buyer pre-listing presentations, seller pre-listing presentations,
newsletters, for sale by owner presentations, expired listing presentations, relocation packages, personal brochures, highlight sheets, and more. We will be using print ready Media, including graphics, Microsoft
Word, the Internet and Web sites along with a variety of other resources to gather eye catching materials, clip art and text necessary to make professional looking marketing pieces with factual information designed to
create business. Watch your business soar after this exciting seminar.
How to thrive and survive in a hot or cold
marketplace
Designed for you and your agents.
Which is better; a hot sellers market where homes are selling as soon as they hit the market or a hot buyers market where you can get all
the listings you want? The answer is neither. Both of these conditions represent extremes and neither condition is particularly favorable to us
as REALTORS®. Learning how to deal with the ups and downs of our business is the subject of this segment. You will learn that opportunities abound for anyone who takes the initiative to find a niche.
Threats to our current business model and how to
take advantage of them
Designed for you and your agents. Participate
in a lively discussion directed at the ever changing real estate industry. This program focuses on issues REALTORS® face in today's marketplace followed by a variety of methods you can use to overcome these
challenges and gain back control of your business. You will quickly learn who your competition is, and who it is not! Today's techno-savvy buyers and sellers want more control over their real estate transaction. They
also want the job done faster, better and for less money. Learn to provide consumers with what they want while taking home more income, taking fewer risks and doing less of the busy work. Buyers and sellers are wasting
a lot of your precious time.
Have you noticed that sellers are trying to trim
your commission?
Designed for you and your agents. You will learn proven methods designed to demonstrate tangible benefits to your
clients and customers. If a buyer or seller perceives that you have a solution for their problem most of them will gladly pay the cost of your service. Your presentation should answer the question, "What makes you
different?" It should cover all the bases, and leave no doubt in your sellers or buyers minds that you are "The" agent they need to work with. Your presentation should showcase all your talents and include:
designations, awards, and testimonials. Your sellers marketing plan should include a computer generated CMA, an accurate assessment of market conditions and a plan that demonstrates how you can best accomplish your
sellers goals. Customers want to pay you less for your services, but are they willing to accept fewer services in return?
FSBO's and Expired's, a rich source of income
Designed for you and your agents. FSBO's are For Sale by Owners, Right?
Perhaps, but I view FSBO's as people selling their home and getting ready to buy a new one. In hot markets they may not need your assistance to find a buyer, but I'm pretty certain in a hot market they are going to need
your assistance to buy their next one! The home they wish to buy may be in your area or they could be relocating to a different area, in which case they are a referral. The purpose of this course is to identify all the
different ways we can work with FSBO's to create additional sources of income. This segment will present a variety of approach techniques and dialogs. More importantly it will open your eyes to many opportunities to
earn ancillary income from sources you may not have thought about yet. Ask yourself this question. If a FSBO had a buyer for his/her home and was willing to pay you $3,000.00 to write the contract with the buyer and
take the sale to closing would you do it? Do you suppose you could get the seller to sign an exclusive right to buy agreement for the purchase of their next home?
Making Your Listings More Salable
Designed for you and your agents. Every agent, broker and their seller clients will benefit from the lessons learned
in this valuable course. Discover how to get you sellers properties sold faster, for more money with fewer inconveniences. It all starts with a high quality listing presentation. Sellers tend do what is required of them
when they understand why it is important. Learn how to get your listings priced right to begin with. Learn how to get the seller to want to remove clutter, clean, repair and paint. Once the seller is properly educated
your job becomes easier. This course will provide you with tips and techniques you are going to need to help your sellers make logical decisions.
Who is your Competition?
Designed for you and your agents. A lively discussion directed at the ever changing real estate industry. The program focuses on issues REALTORS are faced in today's marketplace. Followed with a
variety of methods you can use to overcome these challenges and gain back control of your business. You will quickly learn who your competition is, and who it is not!
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